Personal branding is all about how people will remember you or what people associate you with. It is a very useful tool in achieving competitive advantage. Competitive advantage is all about creating a distinction between your brand, and not just simply a distinction but how you will become preferable out of the many who are also into the same craft as you do.
Apart from change, competition is also another thing that is inevitable. We are born out of competition and in this constant competition with one another, the question is, how will you emerge triumphantly? Personal branding is one of the keys.
And this article will give you five important lessons in building your own personal brand.
Know Your Place and Own Your Niche
Your niche is your purpose – your higher calling — from the sages to the mountains to the higher power that controls you in a way that is freeing and liberating.
Ask yourself why are you doing this?
What’s the reason you’re doing this that will keep you showing up consistently over time? We all have different motives, so it’s important to understand yours.
Know your mission and live & breathe it daily. People tend to assess your professional values, integrity, and ethics. Your personal brand can act as a “promise” of how you will conduct business and reflect the mission and core values of a company.
Have a sense of purpose. Know what qualities you bring to the table, and be sure you know exactly how to articulate these characteristics in a clear and concise manner.
Build Strong Relationship with an Influencer
Through a social media influencer, you can take a customer-centered approach to everything your company does—including innovation, user experience design, marketing, promotions, sales, operations, and customer service. You convey a distinctive brand identity and emotional connection that’s present in storefronts, websites, smartphones, connected devices such as high-tech fitness wristbands—and forms of interaction still being conceived.
That’s why, you should also focus on establishing meaningful relationships and rapport with social media influencers, setting defined objectives, and carefully choosing a person who meets your requirements and needs.
Build an Authenticity and be Yourself
Always be authentic when building your personal brand because that will make you different from others. You try creating a personal branding statement for your business.
Writing a personal branding statement is a lot like creating a branding statement for a company, product or a service. The big difference is you are crafting it from a personal angle because it’s about you.
Your personal branding statement will be unique to you and if written correctly it will clearly describe what you do and who you serve. A personal branding statement also helps to drive name recognition.
Name recognition has a lot of power, use your personal branding statement to help you stand out from the crowd and create name recognition when it comes to you and your brand.
Give Yourself a Voice on Each Channel and Know Your Audience
You need to get your online presence in order so that as people are becoming familiar with you and inevitably seeking out more information about you, they get a positive and consistent impression. Personal branding focuses on building three key attributes; you want your personal brand to become: discoverable, shareable and memorable. For example, advertising on Facebook in which you invest your time and effort should serve one of those three objectives.
The first thing that one should remember in being social by design is to get your social infrastructure right. Your profiles (e.g. Facebook, Instagram, LinkedIn, Twitter) need to be discoverable, they need to have the right security settings activated and it needs to be easy for someone to interact with you, understand immediately what you are about, and share whatever you are trying to get out there.
Second is to create a great content. This goes without saying, but if you’re active on social and digital channels you need to have something of value to say and learn to say it well.
The third is to optimize your engagements.
Since you have expertise that is specifically yours, it could be useful to build relationships and collaborate with others who can help your audience in a different way than you can. Not only will your audience appreciate it and dredge up you for it, but you’ll be also establishing some communally beneficial relationships with other professionals at the same time.
Alexe Chasanov is an e-commerce community manager in California. She also works as a consultant for a start-up company to help them in their marketing and growth hacking efforts. She loves writing about fashion trends here and there, and on her free time, she loves outdoor sports and martial arts.